SKP Holiday Campaign

A holiday visual campaign created for SKP, a high-end department store brand.
The project focused on developing a festive yet restrained visual system that aligned with SKP’s premium brand identity. I worked on the typography, and layout design, adapting the visuals across different formats, including large-scale digital displays in public commercial spaces.
Throughout the process, I explored how typography, composition, and color could convey a holiday atmosphere while maintaining clarity and consistency at large viewing distances. This project strengthened my experience in commercial branding, large-format visual adaptation, and campaign-based design systems.